Philip Wallage
E-commerce UX Designer
I've spent 20 years helping brands understand their customers. Now I focus on one thing: making e-commerce stores convert better.
The short version
I started in web design 20 years ago at an agency in Amsterdam. Built websites. Learned what worked. Learned what didn't.
Then I went in-house. MediaMonks, working on ADIDAS and LEGO. ORTEC, designing logistics software for Shell and IKEA. Financieel Dagblad, building design systems for the Netherlands' leading financial newspaper.
Twelve years ago I went freelance. Worked with PWC, Vodafone, Philips, and dozens of other brands. Ran workshops. Got certified. Became one of twelve Miro Experts in the Netherlands.
But here's what I noticed: The companies that got the best results weren't the ones with the biggest budgets. They were the ones who understood their customers through user research, scalable design, and conversion optimization.
That's what I do now. I help e-commerce brands understand why customers don't buy, then I design the fixes.
Credentials
Certifications and recognitions from people who know what they're doing.
Miro Expert
One of only 12 certified Miro Experts in the Netherlands.
Toptal Top 3%
Accepted into Toptal's exclusive network of top freelance designers.
Trusted by leading brands
What I believe
Data beats opinions. I don't care what the HiPPO thinks. I care what customers do.
Simple beats clever. The best design is the one users don't notice because it just works.
Speed beats perfection. A good solution shipped today beats a perfect solution shipped never.
One expert beats a team. No handoffs, no miscommunication, no waiting for alignment.
Let's talk about your store
Book a free 30-minute call. No pitch, no pressure. Just a conversation about your challenges and whether I can help.