Your store is leaking revenue. You just can't see where.
One ecommerce conversion blindspot, explained with evidence and a fix. Every week. Free.
From the designer behind €2.8M in annual savings for ANWB. 20+ years with ADIDAS, LEGO, Philips, and KLM.
Interested in specific topics?
Product Pages
Optimize design, UX, and conversion on product pages
Checkout & Cart Abandonment
Fix checkout flow and recover lost sales
UX Research
Understanding users through research methodology
Design Systems & Process
Building scalable, consistent design
Advanced CRO
Personalization, AOV, customer retention strategies
Accessibility & Compliance
WCAG and European Accessibility Act compliance
Recent blindspots
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The shipping cost blindspot
Showing shipping costs late in checkout? That single mistake costs the average store 48% of completed checkouts.
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The mobile tap target blindspot
Your add-to-cart button passes accessibility checks but still loses conversions on mobile. The problem isn't the code.
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The trust signal blindspot
You have reviews. You have security badges. They're in the wrong place, so they're doing nothing.