Changelog
What's new on BTNG.studio — the updates, new content, and improvements that shaped the site.
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May 2026
A fully bilingual site
- Every page on the site is now available in Dutch — homepage, services, cases, all 68 articles, the full 166-article FAQ, resources, and thank-you pages.
- New Hans Voortman case study: a checkout redesign told through before/after composites and the conversion hypotheses behind each change.
- Moved hosting to Cloudflare Pages for faster, more reliable global delivery.
- Sharper link previews — custom share images for articles and case studies when you post them on social.
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April 2026
A new design system
- Rebuilt the entire interface on the BTNG UI design system with a unified set of design tokens, and upgraded to Tailwind CSS v4.
- Launched the QuickScan conversion landing experience at /research.
- Added the free shipping threshold formula guide and dozens of new FAQ answers on cart abandonment, checkout, and conversion rates.
- Indexability fixes, legacy redirects, and accessibility improvements across the site.
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March 2026
Deeper content & the BTNG Lab
- Opened the BTNG Lab — a public e-commerce component showcase, including a Dutch checkout prototype with iDEAL and buy-now-pay-later.
- Published pillar guides: Ecommerce Homepage Design, The Best Ecommerce Design Subscriptions in 2026, the Shopify CRO guide, and the Ultimate Guide to CRO.
- Enriched the long-form articles with video, imagery, and expert captions.
- Added authoritative citations (Baymard, NN/g, WCAG, web.dev) across the top articles.
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February 2026
BTNG.studio launches
- Launched the new brand (formerly Buitenaardig) — a full site built on Astro with a Keystatic CMS.
- Brought across the case-study portfolio, lead-magnet resources, and the FAQ system.
- Laid the SEO foundation: sitemap, robots.txt, structured data, and rich-snippet schema.
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