Do Abandoned Cart Emails Work?

Do Abandoned Cart Emails Work?

Yes. Abandoned cart emails average a 40%+ open rate, roughly double the rate of standard marketing email. The timing advantage is real: the recipient was just on your store with purchase intent. A 3-email sequence (1 hour, 24 hours, 72 hours after abandonment) consistently outperforms a single send. Stores that run a sequence recover 5 to 15% of abandoned carts, generating revenue from traffic that has already left.