What Is a Conversion on a Landing Page?
Updated April 9, 2026 · 3 min read
What Is a Conversion on a Landing Page?
A conversion on a landing page is any action a visitor completes that matches the page’s goal. For ecommerce, that typically means clicking through to a product, adding to cart, or completing a purchase. Conversion rate = (visitors who completed the action divided by total visitors) multiplied by 100. Landing pages with one clear goal and one clear CTA consistently outperform pages with multiple competing calls to action.