What Is Amazon's Cart Abandonment Rate?
Updated March 31, 2026 · 3 min read
What Is Amazon’s Cart Abandonment Rate?
Amazon does not publish its cart abandonment rate. Third-party estimates put it between 70 and 75%, broadly in line with the industry average. What separates Amazon is not a lower abandonment rate but a higher recovery rate: one-click checkout, saved payment methods, and a highly optimized mobile experience all reduce the friction that causes most abandonment on other stores.