What Is an Abandoned Cart Recovery Email?

What Is an Abandoned Cart Recovery Email?

An abandoned cart recovery email is sent to a shopper who added items to their cart but left without buying. A single email recovers 8-12% of abandoned carts. A three-email sequence recovers 18-25%. The first email goes out within one hour of abandonment, no discount. The second at 24 hours addresses friction. The third at 72 hours is the last push, with an incentive if your strategy calls for one.

What Is the Abandoned Cart Recovery Rate for Shopify?

The average abandoned cart recovery rate on Shopify is 5 to 15% when using a 3-email sequence timed at 1 hour, 24 hours, and 72 hours after abandonment. Stores using only Shopify’s built-in single recovery email typically see 2 to 4% recovery. The first email, sent within 1 hour, drives the majority of recovered revenue — open rates at that point run 45 to 55%, the highest of any triggered email type.