What Is Landing Page Conversion?
Updated April 9, 2026 · 3 min read
What Is Landing Page Conversion?
Landing page conversion is the process of turning a page visitor into someone who takes a defined action: signing up, clicking through, or buying. It is measured as a rate: completions divided by total visits, expressed as a percentage. For ecommerce landing pages, 3 to 5% is a typical conversion rate. Performance marketing landing pages designed around a single offer can reach 10 to 20% when the ad copy and page content match precisely.