What Is the Average Cart Abandonment Rate?
Updated March 31, 2026 · 3 min read
What Is the Average Cart Abandonment Rate?
The average cart abandonment rate across ecommerce is approximately 70%. Mobile runs higher, around 85%. Fashion and luxury see rates above 80%; subscription and grocery services tend to run lower, around 55 to 65%. The industry average is useful as a benchmark, but your own rate tracked over time is the number that matters. A 70% rate at a well-optimized store looks different from 70% at a store that has never addressed checkout friction.