What Is the Cart Abandonment Rate in 2026?
Updated April 3, 2026 · 3 min read
What Is the Cart Abandonment Rate in 2026?
The average cart abandonment rate in 2026 is approximately 70 to 75%, consistent with the past several years. Mobile abandonment averages around 85%. Fashion and luxury ecommerce sees rates above 80%. These figures have remained stable year over year, which signals that abandonment is a structural challenge built into how people shop online, not a trend that is getting better on its own. The opportunity is in recovery, not elimination.