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BTNG

Ecommerce CRO Consultant

Your store is losing revenue to fixable problems. I find them.

When you work with BTNG.studio, you talk directly to the person doing the work. Not an account manager. Not a junior analyst. The person with 20+ years of ecommerce UX experience who has worked with ADIDAS, LEGO, and ANWB.

  • Toptal Top 3%
  • CXL Certified CRO
  • Dovetail Expert
  • Miro Expert
  • 29 reviews, 5.0 rating

Why a solo expert, not an agency

CRO agencies work at scale. They have processes, templates, and teams. That works well for large enterprises with dedicated marketing operations teams who can manage an agency relationship. For most ecommerce stores, it's overkill and expensive overkill at that.

The problem with agencies is the handoff chain. You brief the account manager. The account manager briefs the strategist. The strategist directs the analyst. The analyst produces the report. The copywriter writes it up. By the time you receive findings, they've been filtered through four people who each understood your situation slightly differently. The result is often generic recommendations that could apply to any store.

With a solo expert, there's no handoff chain. You talk directly to the person who has 20+ years of ecommerce UX experience, who has worked with ADIDAS, LEGO, KLM, Philips, Bol.com, and ANWB, and who is doing the analysis personally. The recommendations are specific to your store because the person making them actually knows your store.

The output is also different. An agency delivers a presentation designed to justify the agency's value. A solo expert delivers findings designed to be implemented. Developer-ready briefs. Prioritized by revenue impact. Written for your team, not for a pitch deck.

Research-backed, not opinion-driven

Most CRO consultants work from best practices lists and personal experience. That's a starting point, not a methodology.

Every engagement starts with your GA4 data. The analytics tell me where customers are leaving. Session recordings tell me why. Recommendations come from both, not from one consultant clicking around your store for an afternoon.

CXL certification in CRO for Ecommerce Growth. Dovetail Expert for user research. 20+ years applying these methods across ADIDAS, LEGO, KLM, Philips, Bol.com, and ANWB.

20+ years. Real results.

  • ANWB

    €2.8M annual savings

    Structured UX audit and redesign of their ecommerce operation. Savings through reduced support contacts, higher conversion, and lower return rates.

  • ADIDAS

    Global ecommerce UX

    Ecommerce UX work across multiple international storefronts. Checkout friction analysis, product page optimization, and mobile conversion improvement.

  • LEGO

    Product discovery optimization

    UX analysis of product discovery and purchase flow. How customers find and buy LEGO sets online across different markets.

  • KLM

    Digital product UX

    UX work on KLM's digital booking and service products. International user base, complex flows, high conversion stakes.

  • Bol.com

    Ecommerce UX research

    UX research and conversion analysis for one of the Netherlands' largest ecommerce platforms.

  • Philips

    Ecommerce and product UX

    UX work across Philips' digital product and ecommerce properties.

What I offer

  • Ecommerce UX Audit

    Full audit of your store's UX. Delivered in 5-7 business days. Prioritized findings with revenue impact estimates and implementation guidance. Works for any ecommerce platform.

  • Shopify UX Audit

    Platform-specific audit covering Shopify's known UX constraints, app conflicts, EU payment display, and Checkout Extensibility limitations.

  • Conversion Diagnostic

    Analytics-first approach combining GA4 funnel analysis with qualitative UX review. Identifies exactly why your metrics are what they are.

  • Implementation Support

    Monthly consulting support after an audit. Prioritize, sequence, and review fixes as your team implements them. Answer questions, review mockups, validate changes before they go live.

  • UX Research

    User testing, customer interviews, and surveys to understand why customers behave the way they do. Research that feeds directly into conversion optimization decisions.

Credentials

  • Toptal Top 3%

    Accepted into Toptal's exclusive network of top freelance designers, which accepts fewer than 3% of applicants.

  • CXL Certified

    Certified in CRO for Ecommerce Growth by CXL Institute, the leading CRO training and certification program.

  • Dovetail Expert

    One of a small number of globally recognized Dovetail experts for user research.

  • Miro Expert

    One of 12 certified Miro Experts in the Netherlands.

  • 29 reviews, 5.0

    29 client reviews with a 5.0 rating across platforms.

  • 20+ years UX

    Two decades of UX work starting with agency work in Amsterdam through to global ecommerce clients.

Learn more

Frequently asked questions

Talk to the person who will do the work

Book a free 30-minute call. No account manager, no pitch. Just a direct conversation about your store, your numbers, and whether this is the right fit.