Free Checklist
44 things to check before peak season, while there is still time to fix them
Most of what goes wrong in Q4 was already broken in August. A practical pre-peak checklist for ecommerce shops under €5M, covering speed, product pages, checkout, fulfilment, email and measurement.
Inside the guide:
- The checkout test almost nobody runs: fail a payment on purpose and watch what the customer sees next
- Why 'arrives Friday' outperforms 'PostNL Standard 24h', and where that promise actually belongs
- The one section to do first if you only have a single afternoon before peak
- The August email habit that decides whether November lands in the inbox or the promotions tab
- What to deliberately ignore before Q4, including the redesign you were considering
